Behind the Scenes: Reform Coffee’s Luxury Pool Side Shoot in Sarasota, Florida

Jul 16

On a sunny afternoon in Sarasota, Florida, we brought our coffee cart into a stunning backyard pool side setting—not for a wedding or private event this time, but for something special: a video shoot to tell the story of how Reform Coffee came to life and how we help brands and hosts create unforgettable moments through coffee.

As a mobile coffee catering business based in Sarasota, we specialize in bringing the coffee shop experience to weddings, private parties, corporate events, and large-scale brand activations throughout Tampa, St. Pete, and Southwest Florida. This shoot was our chance to capture what makes our service so unique—our story, our heart, and our signature espresso martinis.

Our Story: How It All Started

Reform Coffee began with a simple idea: to serve people excellent coffee in meaningful spaces. What started as a husband-and-wife dream quickly grew into a full-service coffee catering company, known for its high-end presentation, customizable options, and warm, thoughtful service.

From small backyard parties to large conventions, we’ve grown by staying true to our mission—bringing intention, and quality to every cup.

A Coffee Cart Built for Customization

At the heart of our business is our mobile coffee cart, designed to fit seamlessly into luxury event settings—from backyard celebrations to rooftop brand activations.

During this shoot, we highlighted:

Our iced brown sugar lattes crafted on-site
Signature espresso martinis perfect for private events
Custom menu signage tailored to each client
A setup that looks at home in both elegant weddings and high-end corporate functions

Whether you're hosting a private dinner party or launching a new product line, we bring a professional, on-brand coffee experience to your event—with full customization and creative drink options to match your vibe.

What Is Brand Activation Coffee Catering?

If you’re planning a brand activation, influencer event, product launch, or business celebration, we help you serve something that’s not just delicious, but also on-brand.

With custom signage, drink names, coffee cup sleeves, and branded bar aesthetics, our cart becomes a talking point—and an Instagrammable experience for your guests. Our team works closely with your event planner or marketing team to create a cohesive design and coffee service that reflects your message.